Early on the morning of August 6 2012, a group of scientists held their breath as Curiosity, NASA’s latest Mars rover, streaked through the thin Martian atmosphere in ball of fire. One of those scientists was Dr Penny King a geologist currently working at the Australian National University.
Voluntary programs are all the rage. From ratcheting up cybersecurity to fighting obesity, firms in the United States and elsewhere voluntarily make pledges to do better than governmental regulation.